Popular promotional products are valued by the recipient and used almost every day. No wonder that promotional items are rated the number one way to build brand awareness among customers.

Because we humans are such fickle creatures, our tastes change, making it important to keep your finger on the pulse of promotional product trends. Items such as branded mugs have been widely used for years, while eco-friendly promotional gifts are a newer addition. Here are promotional items which have the top average number of impressions thanks to their popularity:

1. Wearables

Topping the list is promotional outerwear with 5,125 impressions. Although a more high-end product, branded clothing is worth the investment as your walking billboard.

2. Tote Bags

Useful, visible, and environmentally friendly, reusable tote bags have an average lifespan equivalent to over 700 disposable bags.

Millennials are a demographic that love promotional products, and most 18 – 29 year olds use reusable grocery bags for their shopping. That makes these bags a no-brainer for any business owner.

Plus, tote bags are just convenient to have on hand at big events.

3. Writing Instruments

Pens are some of the most, if not the most popular promotional items you can get. What they lack in originality, branded pens make up for in popularity. Despite living in a digital age, everyone needs a pen multiple times a day. You can choose from elegant sets to run-of-the-mill pens to spread your brand far and wide.

4. Paper Products

As above, the need for notepads, journals, and sticky notes surpasses technology.

5. Stress Balls

We have a lot on our plate everyday and the stress felt from this often leaves you feeling very overwhelmed. A stress ball won’t solve this for you but it’s definitely a step in the right direction. our customised stress balls are a great way to create brand visibility. These toys being a fun way to promote your brand has kept them at the top of the promotional products list.

6. Drinkware

Whether used for water or that essential cup of java, promotional drinkware such as branded mugs and water bottles will never go out of fashion.

7. Cooler Bags

Along with the need to hydrate, having lunch is a necessity. More and more, consumers are packing their own lunches, creating an opportunity to co-ordinate your promotional drinkware with a branded cooler bag.

8. Umbrellas

Even when the weather’s against you, a brightly printed umbrella is a surefire way for your brand to stand out while keeping your customers dry.

9. Calendars and Diaries

There isn’t a better feeling than starting the year with a fresh new planner. The promise of a clean slate and optimism for the year ahead make bespoke calendars and diaries a perennial favourite.

10. Technology and Phone Accessories

Our reliance on technology keeps tech products and phone accessories relevant year in and year out. People spend on average 3.5 to 4 hours on their phones every single day. Thus making technology and mobile accessories a very big hit with the crowd.

As an Irish-owned institution with over 36 years’ experience, Tara Slevin Group is the place to find the most popular promotional products. For information and inspiration, contact us without delay.

Tara Slevin Promotional products

Tara Slevin Promotional products