Best Practices for Corporate Gifting in 2020
Whether you are planning on giving customisable tote bags or branded mugs, the best practices for corporate gifting in 2020 remain the same. There is an art to giving customers and clients the right promotional items at the right time, after all. Here is what you need to know.
Be Strategic in Your Selection
While it is fine to keep things simple and minimalistic, you should always think strategically about the corporate gifts that you decide to give. Do your research into the various corporate gifting trends, and keep them in mind when placing your order. For example, the leading corporate gifting trend in 2020 is eco-friendly promotional gifts. This is not at all surprising considering how important it has become for businesses both big and small to pay more attention to reducing their carbon footprint. Eco-friendly promotional items are both trendy and offer a hearty boost for your reputation.
Ensure the Gift Is Useful
Ultimately, while you want to make sure that your corporate gift is well-received, you also want to make sure that your client or customer will get a lot of use out of it. The more he or she uses it, the more exposure your company logo will get and the greater the end value of your investment. It is, therefore, easy to understand why branded mugs and customisable totes are such popular choices.
Plan Ahead of Time
If you would like to give away corporate gifts in relation to a certain holiday or a big company event, give yourself enough time to:
- Do your research,
- Thoroughly compare quotes, and
- Then proceed to place your order.
You definitely do not want to feel rushed into making an impulse buy or spending more than you actually need to.
Listen to the Experts
Never be afraid to ask the corporate gifting experts for advice regarding which items would be a good fit for your business and brand. They have both the long-term experience and know-how to understand what works and what does not.
Consider the Tara Slevin Group for all of your corporate gifting and promotional item requirements. From customisable tote bags to branded mugs and, of course, eco-friendly promotional gifts, we do it all. Get in touch now!