Considering promotional products marketing? Then consider this: 75% of customers are more likely to buy from a company that gave them a promotional item than from one that they know equally well but didn’t present them with a giveaway!

Do: Choose the Right Promotional Products

Strategic planning is essential to maximise the return on your investment in different marketing items. Establish specific goals at the outset for your promotional products. Determine whether promoting a particular product or increasing brand recognition is the main objective. This first action establishes the framework for a targeted and successful marketing effort.

It’s critical to understand who your target audience is. Examine their age and income information, among other demographic variables, to ensure the promotional items suit their tastes. Investigate their passions and routines in further detail to ensure that the branded goods you select will be both aesthetically pleasing and genuinely beneficial to them. Some demographics may be more inclined to use laptop bags and power banks while others would prefer a branded speaker or kitchen utensils.

Don’t: Make Distribution Overly Complex

Streamline the delivery of your promotional products to ensure they reach the right audience at events and tradeshows. Instead of complicating matters, tailor your distribution plan to align with the interests and activities of your target market. Here’s a guide on how to effectively get your promotional items into the hands of the people you aim to reach during events and tradeshows:

  • Local Partnerships: Form partnerships with establishments or events frequented by your target audience. By strategically placing your promotional materials in locations where your audience gathers at events and tradeshows, you increase the likelihood of meaningful interactions.
  • Online Giveaways: Harness the power of social media or your website to conduct online giveaways. Create interactive campaigns or contests that resonate with your brand, engaging your online audience. This approach not only simplifies distribution but also extends your reach to a broader virtual audience.
  • Enhance Event Experience: Seamlessly integrate promotional products into your ongoing customer interactions at events and tradeshows. Surprise event attendees by including a small gift with their orders, providing a memorable experience that fosters a positive association with your brand.
  • Maximise Event Presence: Actively participate in trade shows and expos to ensure your promotional products land in the hands of individuals genuinely interested in your business. Events provide a focused and efficient way to connect with potential clients, maximising the impact of your marketing efforts.

By optimising your distribution methods and strategically placing your promotional goods at events and tradeshows, you increase the likelihood of leaving a lasting impression and building strong connections with your audience

Do: Be Unique in Your Approach

The best promo products help you reach your goals which means they have to stand out from the crowd in a world saturated with marketing messages.

Unique marketing products get your brand noticed! Tara Slevin Group offers unique products such as travel accessories, metal bottles and glass bottles, digital desk clocks, and headphones plus lots more. Their distinctiveness leaves a lasting impression that makes your brand memorable. They are more likely to be shared and talked about.

Creative promotional items demonstrate your brand’s thoughtfulness. They often have a longer shelf life, ensuring that you remain top-of-mind for an extended period.

Break through the noise by selecting promotional that:

  • aligns with your brand personality
  • captivates your prospects
  • forms an emotional connection with clientele
  • has a noticeable, yet unobtrusive, logo.

Don’t: Skimp on the Quality of Your Promotional Products

Keep in mind that branded marketing products are a reflection of your brand in the eyes of 72% of potential customers. Not only does distributing inexpensive items create a negative impression that your business doesn’t value quality, but low-cost items tend to quickly end up in the bin. This makes them ineffective tools for promoting your business.

On the flip side, quality items always leave a more powerful and lasting impression. Rather issue a smaller quantity of high-quality products that provide real value, rather than mass-producing cheap items for a wider audience.

Price should not be the sole determining factor when selecting items for a promotional giveaway. That said, with due consideration regarding your intended message, the item’s purpose, and the preferences of your target audience, the creative staff at Tara Slevin Group will come up with ideas for marketing products that provide the most bang for your buck.

Do: Integrate with Marketing Campaigns

A symphony is more than just a collection of notes; it’s a carefully orchestrated masterpiece. Similarly, your promotional product campaigns should seamlessly integrate into your broader marketing strategy.

Consider the differences between a much-anticipated product launch versus a relatively low key seasonal promotion for instance. Make certain that you meticulously align your promotional items with the key themes of your campaign. That way, your efforts all work together to underscore your brand message.

Don’t: Neglect Budget Considerations

While creativity knows no bounds, budgets certainly do! Picture your budget as a canvas that defines the parameters of your masterpiece. Overspending on promotional products can be like using too much paint; it might look good initially, but it could compromise the overall composition of your marketing strategy. Set a realistic budget and let the imaginative team at Tara Slevin inspire you – and your recipients – within those boundaries.

Call Tara Slevin Group today to discuss the ideal mix of items to amplify the reach and power of your promotional product campaigns.