How to Design a Branded Promotional Calendar


The festive season is fast approaching, and now is the time to get your branded calendars ready to give to clients and other stakeholders. Are you wondering how to go about creating a calendar that stands out from the rest? This blog will provide a step-by-step guide to creating a great promotional calendar.

Choose Your Year Theme

Start by selecting a theme for the year. It’s best not to make the mistake of simply going with something that is pretty but not necessarily relevant to your business. Think about it, and come up with a theme that would look good on any calendar, while also supporting and complementing your brand.

Choose Your Theme for Each Month

Once you’ve decided on a theme for the entire calendar, break it down into 12 sub-themes. Try telling a story in 12 parts if you like. Or, fit the theme to particular aspects of each month, such as change of seasons or holidays.

Apply Your Theme to Special Holidays

Speaking of holidays, always make sure to highlight them in your design in such a way that they work with your brand. Focus on holidays that are particularly important to your business. Maybe you’re a retailer whose business doubles at Christmas, for example. Tie these holidays in with your brand through your choice of image and the use of your logo.

Highlight Important Days and/or Months in Your Business Year

Aside from holidays, you may have specific periods that are either high or low points in your business cycle. You can either boost the high points or try to create awareness around the downturn so as to improve business at those times.

Choose the Type of Calendar That’s Right for You

Wall calendar or desk calendar? What size? What shape? These are matters of personal preference. But, they also depend on your branding objectives. A wall calendar has a different impact to one that was made for the desktop, and will be used differently. Which best suits your marketing goals?

Tara Slevin offers full calendar design services. All you need to do is to furnish us with your logo and basic requirements, and we will work with you to create a calendar that nobody will forget. Contact us to get started on your 2020 calendar now.