Branded promotional products help to market your online business despite not having a brick and mortar site. While online shopping was already on the increase, the arrival of COVID-19 peaked its use – even among demographics that would not normally have gone that route.
Take advantage of this surge by promoting your online business with tangible reminders that you are the supplier consumers should trust and support. After all, 48% of consumers would like to receive promotional products more often.
Promotional Marketing
From reasonably priced promotional products to exclusive branded luxury objects, you can select something appropriate to send to customers who have not bought from you in a while.
Combined with a personalised letter, easy-to-post items such as promotional paper products can be used to nudge them to order from you again.
Promotional Giveaways
Because 89% of consumers remember the advertiser of a promotional product they have received in the last two years, it is worth giving away something for free.
Not only does this stimulate feelings of excitement and joy in the brain (feelings that are now associated with your brand), but a well-chosen online giveaway product will also boost new visitors to your website.
Promotional Bonus Gifts
Showing your appreciation to your existing customers with a bonus gift, for example, packaging their purchases in a free customisable tote, makes financial sense. It is commonly believed that acquiring a new customer costs five times more than retaining an existing one. In addition to that, Invespcro has found that “increasing customer retention rates by 5% can increase profits by 25% to 95%”.
For more information and inspiration on how to promote your online business in 2021, contact the team at Tara Slevin Group. With over 37 years’ experience in the Irish market, you can be assured of exceptional advice and customer service.
