The humble corporate diary has not only stood the test of time, but remains an increasingly popular promotion tool for businesses. Take a look at how they help your business promote its brand, products, and services.
Promotional Gifts Create Customer Loyalty
As competition gets fierce and the marketplace becomes more cut-throat, brand managers and business owners need a unique approach to sparking brand loyalty.
Corporate gifts are a tangible way to make potential clients and customers feel appreciated. Psychologically, the reward centre in human brains is stimulated when receiving a gift. The warm, fuzzy high gets inextricably linked with your business name when you are the gift bearer.
No amount of paid advertising is as powerful or effective as having existing clients campaigning for you.
Diaries Are Used Every Day – So Your Brand Will Be Seen Daily
As opposed to leaflets etc. which are tossed in the bin, branded diaries won’t be thrown out for a year, it at all. Not only that, but they are actively referred to and used 365 days.
Every time it is used to note an appointment or check a schedule, your brand image is reinforced. Talk about a lasting impression!
Branded Diaries Help Create A Professional Identity For Your Company
Brand extension is all about strategic product placement. When your staff all use eye catching corporate diaries, it forms a professional identity in the public’s minds.
Extend the chance to appear polished and organised to your existing and potential clients by gifting them a customised diary and promotional writing tools.
Diaries Are Useful
The best way to ensure the longevity of your advertising tool is by choosing something that is useful. Promotional diaries and business planners are the epitome of functional
As a leader in the supply of promotional business products, Tara Slevin Group has the most extensive range to suit your business’s promotional needs. We take pride in our wide product range, great customer service, and value for money.
For more information on business promotional products and corporate diaries in particular, contact us today.
