Promotional marketing products are used to appeal to the interests of your current and prospective customers so that they use them regularly, creating ripples of visibility for your brand.
From custom mobile phone accessories to promotional USB flash drives, a thoughtful promotional item is a key aspect of your marketing mix. Here’s why:
1. Promotional products are affordable and effective.
Don’t fret if your budget doesn’t extend to a massive advertising campaign. Corporate gifts offer a great ROI and go a long way to levelling the marketing playing field for entrepreneurs, small businesses, and start-ups.
2. Promotional products are an excellent alternative to business cards.
Too many business cards end up wedged under a pencil tray in a desk drawer. Providing suitable branded promotional merchandise works as an innovative way of sharing your contact details.
For more specific campaigns, you can include a QR code or #hashtag to drive traffic to your social media marketing efforts.
3. Promotional products are mobile billboards for your business.
Think about a billboard on the side of the motorway, or television or radio advert. Chances are it slipped your mind shortly after you saw (or heard) it – even if it was something you wanted to know more about. The joy of customised promotional products is their longevity.
Choose an item that can be taken to meetings, worn outside of work, or used in bustling settings, and awareness of your brand is not only accessible to the recipient, but also visible to all they come into contact with (physically or virtually.)
4. Promotional products keep your organisation visible and top-of-mind.
Promotional Products Association International (PPAI) reports that “94% of people vividly remember where they received a promotional product gift”.
5. Promotional products encourage loyalty.
High-quality, useful promotional items are a reflection of your organisation. Great gifts are treasured and valued – and those thoughts are projected onto your customers’ and prospects’ impressions of your products.
As an Irish, family-run business with 38 years of experience, Tara Slevin Group is the obvious choice as your promotional marketing products supplier. Brand and purchasing managers, contact us for more information on how we can help you choose the most effective marketing giveaways to make your customers happy.