An agenda is crucial for having a well run virtual event. It will avoid wasting time and will keep the event engaging and exciting for the participants. You can use the event to your advantage to build brand recognition and build in opportunities for participant engagement and interaction. Here are four tips for leveraging your virtual event agenda:
- Clearly state your event goals: It is important to know what the purpose of your event is as this will dictate what types of talks and events you will have and guest speakers to invite. Approve all the presentations to ensure they are aligned with your brand image and event objectives.
- Include all your speakers in the planning: Don’t forget to include all your speakers in planning out your schedule. You want to keep your participants engaged, and the order in which your presentations are given can make or break the event. Have a flow that makes sense to create a positive and memorable event.
- Take advantage of breaks to promote your brand: Everyone will need a rest to stretch their legs or get some food and beverages. Make sure you schedule moments in the agenda for this. Use this opportunity to promote your brand. Have your guests use items from their registration pack and have them post it on social media for some valuable user-generated content. Encourage this by entering those who post into a draw for a prize!
- Schedule polls and prize draws to create engagement: Make sure your audience stays engaged throughout the event by having polls and prize draws. You can use polls to gauge audience interest in specific topics and collect feedback for future events. Prize draws will keep people in the event and can be used as an opportunity to distribute even more branded items to promote your brand.
Leverage social media for virtual events
Social media is a powerful tool for branding and should be incorporated into all aspects of your virtual event and general marketing strategy. The first thing to do is create a branded hashtag for your event. Hashtags with your company name or abbreviation and the year are often used, such as #XYZConference2021. But don’t stop at just having a hashtag for the event. Create hashtags for your gift boxes or prizes and encourage participants to post photos of their swag online with the hashtag to create even more brand exposure.
Create an area on your social media for your participants to post their own content. User-generated content has been shown to give much more impact to livening up your brand. Speakers at your events can post up previews of their talk or poll registrants on topics they would like to hear discussed. Have participants post photos of their gifts and create a random draw for a prize. Use the full potential of Facebook, Instagram, and Twitter to bring attention and build a community around your brand and event.
Consider Packs and Kits
An exciting aspect of going to networking events is receiving branded items that are useful or fun. Pens, bags, shirts, note books, and mugs are just a few of the branded items often given out during events. But just because the event is virtual doesn’t mean you can’t promote your brand with some physical swag.
Registration Packs: When participants in the event register, send them a registration pack that includes branded items such as hats, shirts, water bottles or other valuable items. Incorporate these gifts into the event itself for more brand promotion.
Speaker Kits: You could include your speakers with items they might need to make your event look professional and consistent. Branded company clothing, backdrops, or a branded USB key that contains company logos they can incorporate into their presentation can all be used to create a consistent and exceptional event.
VIP Appreciation Gifts: You may have some keynote speakers or important clients attending your event. Consider giving these select VIPs premium custom products that uniquely reflect your brand.
Virtual events contest prize giveaways
Having strong interaction with the audience can be more challenging with virtual events. You can incentivise engagement and participation through branded prizes and giveaways throughout your virtual event. Begin by sending participants a branded mug or t-shirt, and have them post photos of themselves on social media with the item. Those who post can be entered into a draw for a prize that will be announced during your virtual event. You can also have quizzes or contests throughout the event and give away prizes to your guests.
Tara Slevin Group was founded in 1982, initially supplying office stationery, but eventually diversified to include various promotional marketing products, Diaries and Calendars. Our commitment to our customers has helped make us the most reliable promotional and branded clothing and product supplier in Ireland. We are proud members of Guaranteed Irish and are well-positioned to serve the needs of large and small companies alike.