Every business should have in its marketing strategy the use of promotional products to attract and retain new business, and establish their brand identity. In a 2016 study by the Advertising Specialty Institute, it was found that 85% of consumers remember the company that gave them a promotional product, and they were nearly 2.5 times more likely to have a positive opinion of promotional products over Internet advertising. Here are three reasons why promotional products are crucial for any business:

Brand Recognition

A significant game changer for a business is recognition. People all over the world instantly recognise company logos such as the Guinness harp. Placing your logo onto items like promotional bags can help get people to instantly recognise your business.

Build Relationships With Clients 

Marketers aim to get your clients to purchase your company’s products or services when needed and building a solid relationship with your clients is critical. Promotional products that are branded with your logo such as custom notebook covers can be used to drive client loyalty.

Low Cost Marketing 

Promotional products offer businesses a way to get their brand into hands of existing or potential customers. Each time a person uses one of your custom branded bags or coffee mug, they will be reminded of your business. 

Everyone appreciates a product that they can see themselves using regularly. However, it is important that your promotional products are of a high-quality standard and branded. The Tara Slevin Group was founded in 1982, initially supplying office stationery, but eventually diversified to include various promotional marketing products. We are proud members of Guaranteed Irish, and are well positioned to serve the needs of large and small companies alike.