Promotional keyrings may not be the first image that comes to mind when contemplating eco-friendly promotional products. However, when analysing them with the benefits of environmentally friendly giveaways in mind, you will see that they fit the bill:
1. Brand Visibility
Promotional items are meant to get your company noticed. To maximise your ROI (return on investment), the branded products you give out should be seen repetitively by many people over a long period.
Choosing promotional materials, like promotional tote bags, that your customer will use and reuse for years not only boosts your exposure and ROI, but it also sends out the message that your business cares about its impact on the environment.
2. Trustworthiness
The state of the environment right now has made us more aware of the way products are being manufactured and of their carbon footprint.
Because consumers want to deal with brands that share their values, advertising with earth-friendly promotional items helps gain your customers’ trust by proving your commitment to caring for the planet. Forbes has shown that “92% of customers have a more favourable image of a company that supports environmental issues.”
3. Waste Reduction
When you think about where all the corporate giveaways you have received are now, chances are, many have been thrown away – adding to the 8 million tons of plastic that are dumped into the ocean every year.
Choosing reusable, eco-friendly promotional products reduces the amount of waste that these items can produce and contributes to a more sustainable future.
Tara Slevin Group believes that giving away eco-friendly products is a big plus for company brand recognition. If you’re looking for ideas for sustainable, eco-friendly promotional products, such as promotional ink pens and custom phone accessories, contact us today.
Tara Slevin Promotional merchandise products
