In today’s digital age, social media has become an essential platform for businesses to connect with their target audience and drive brand engagement. One effective strategy that can amplify your social media marketing efforts is the use of promotional items. In this blog, we will explore three key ways in which promotional items can help boost your social media marketing campaigns.

The following outlines 3 ways in which promotional items can help your social media marketing.

Promotional Prizes Encourage Customer Engagements

Everyone loves free swag and competitions. Using promotional items for social media competitions is a great way to encourage customer engagement and reach new customers.

The kinds of promotional items suitable for prizes can vary hugely depending on your customer demographic and the demographic you aim to reach on social media. However, there are some common features that you need to consider to ensure your social media competitions achieve the best results. To encourage maximum customer engagement, you need to:

  • Set a competition deadline and promote that deadline with each post.
  • Offer incentives for sharing or promoting your competition. Some great giveaways include t-shirts, hoodies, power banks, or headphones.
  • Make it easy for people to engage with your social media, and share your promotional item giveaways or competition prizes on multiple social media channels. Encourage engagement with easy entry methods that can also serve to increase exposure (e.g. tagging 10 friends) in addition to the motivation provided by the offer of the promotional items.
  • Make a fuss of the winner or winners. Make them feel special while reassuring your new potential customers that the competition is legitimate and your brand can be trusted.
  • Announce your next competition at the same time. The promise of future opportunities to win prizes will whet appetites for what your brand has to offer next.

Promotional Swag Goes Well With Your Influencer Marketing Strategy

So, how do people evaluate whether or not an item is a quality item if they don’t already recognise your brand? The answer is to leverage the authority power of social media influencers.

The right social media influencers already engage with your target market. Offering promotional items to influencers to give away for you is a great way for those influencers to increase their engagement. It’s a win-win for your brand and the influencer, provided you offer exciting, valuable, quality items the influencer will want, value and want to promote.

Called ‘product seeding’, sending chosen influencers (who align with your brand) promotional items for an ‘unboxing’ or product demonstration is one of the best ways to engage influencers and reach their followers.

It Elevates Your Brand Image

Find cool swag such as travel accessories, sports bags, and wireless chargers for your social media promotional giveaways. The important factor here is choosing items that will elevate your brand and be suitable for marketing to influencers.

Use your social media channels to engage with causes and other content to tell people about your brand’s values. Offering free promotional items at the same time will reinforce engagement and help your brand and social media activity make a lasting impression.

Our Top Products for Your Social Media Marketing

The best promotional items for social media marketing campaigns are ones that pique interest, create a buzz, align with your brand and convey your company values.

Promotional items for social media marketing and advertising campaigns can be products that you sell, but they don’t need to be. For example, if you want to promote your company’s eco-conscious ethos, branded eco-friendly products make ideal promotional gifts.

Some of our top products for social media marketing include our wide ranges of bamboo products, clothing – among many other quality product ranges that will make a lasting impression.

  • Bamboo products such as phone stands, wireless stereo speaker etc are eco-friendly, durable and versatile practical items with wide aesthetic appeal. Bamboo products are easily branded and offer an environmentally friendly way to promote and elevate your brand to any customer demographic.
  • Clothing is a proven winner for branded promotional items. Clothing is worn many times and there can be no better engagement than having people walk around and engage with others while wearing items of clothing with your logo printed or embroidered on them whether it be Hoodies or a hat .

Bags, pens, calendars, diaries and water bottles are just some of a long list of promotional items suitable for social media marketing and customer engagement drives.

Contact Tara Slevin today for more information on how promotional items can be integrated into your social media marketing campaigns to vastly increase customer engagement and brand reach.