The National Ploughing Championships is Ireland’s annual farming festival and machinery and livestock exhibition. Get your brand noticed with promotional products that appeal to farmers and the agricultural sector.
But hurry! To take advantage of the 300,000+ visitors and over 1,700 exhibitors, you need to place your orders as soon as possible. Labelled Europe’s largest outdoor exhibition and agricultural trade show, “the Ploughing” takes place from 20 – 22 September 2022. After a two-year absence, the event is sure to pull eager crowds.
Planning for the Greatest ROI
With limited time until the masses head to Ratheniska, County Laois, you need to strategise the best way to attract and retain the attention of your audience.
No matter what industry you are in – agriculture and farming included – the secret to the success of your company merchandise investment is to choose promotional items that are relevant to your target audience, seasonal (or eventful in this case), and genuinely beneficial.
Just as a plough has six parts, so your promotional merchandise requires six elements:
- Grip. What will grip and grab the attention of the crowd?
- Handle. How will you handle the distribution? Are you giving away something small to everyone? Or rewarding big sales with high-end corporate gifts?
- Beam. Choose items that shine a beam of light on your brand values and relate closely to your product or service.
- Body. Look for corporate gadgets and gifts that are so useful that they make your brand part of the recipients’ daily lives. The more a branded item is used, the greater the awareness of your organisation.
- Share. Did you know that 79% of consumers share promotional products that are no longer of use to them by regifting or donating the items.
- Wedge. Aim for branded merchandise that drives a wedge between you and your opposition – highlighting how superior your brand is.
Ideas and Inspiration for Agriculture Promotional Products
To get you started, here are some promotional merchandise ideas to inspire you.
Promotional eco-friendly products will resonate with those who love the environment. As plastic is such a bane to Mother Nature, reusable items perfectly fulfil this genre. Examples include branded drinkware (travel mugs, thermos flasks, drinking bottles) and reusable bamboo cutlery, lunch boxes, stainless steel telescopic straws and shopping bags.
For a branded gift that relates to nature, consider a terracotta 3 herb pot set or wildflower seed bombs. The recipient will be reminded of your company whenever they check the progress of the plants and later, every time they pick home-grown herbs or admire their wildflowers. Up the ante by including a set of 7 garden tools in an apron.
Keep users engaged with your brand long after the championship with promotional items that make their lives easier. For instance, people who are always out and about will appreciate mobile phone accessories such as chargeable mobile power banks, USB car chargers, or universal car phone holders. Considering how much everyone uses their mobile phones, the benefit of having your brand noticed each time they’re used is tremendous.
If you are planning to distribute large quantities, opt for an affordable option that is always useful (like branded pens) or quirky enough to spark conversation (such as animal or tractor shaped stress toys or car air fresheners.) Check our ranges that are available in every type of style and size. Now is the time to be creative and light-hearted. Moreover, your consumers will be reminded of your brand each time they melt away their tension using custom stress balls.
Bearing in mind the lifestyle of people working in the agriculture sector, what about promotional items that protect them from the elements? Get inspired by our 5 panel caps, SPF 25 sunscreen lotion, UV check keyring, natural lip balm, umbrellas, or PVC ponchos in plastic balls.
Even the remotest farmers rely on technology to do business. Tap into that with tech products that keep your brand front and centre while your audience is tackling admin. Think promotional USB drives, wireless headphones, earbuds, and Bluetooth speakers, desk clocks with thermometer, or wireless fast chargers.
For the exhibitors, we also sell must-have items such as pull up banners, pin badges, and lanyards.
Tara Slevin Group has a team of experts bursting with ideas to help you sow the seeds! An Irish, family run business with over 40 years’ experience, your brand is in good hands with us. Do you need more ideas or have questions about any promotional products suggested above? Get in touch with us here or call us on 01 885 3702
